Research Journal of Applied Sciences Engineering and Technology · 2012 · 13 citations · 20 references
AgricultureBiotechnologyFood ScienceConsumer BehaviorGenetic EngineeringTransgenic CropsCommercialization Of Transgenic CropsConsumer Food ChoiceCross-cultural Consumer BehaviorCultural Influences On ConsumptionEthical Consumer BehaviorFood ChoicesComparative Data AnalysisConsumer Attitudes Toward FoodConsumer Food Purchasing BehaviorConsumer Purchase Behavior ModelingFood Consumption BehaviorMultiple RegressionPurchase Intention AnalysisPurchase Intention Modeling
This study is an attempt to identify the status of genetically modified food consumption in the developing countries like Malaysia. From preceding literature, a theoretical framework was developed to show the effects of perceived risks, perceived quality and social norms on the consumer purchase intention for genetically modified food. The sample of 392 respondents was randomly selected from two leading hypermarkets in Johor Bahru. Results from Multiple Regression revealed that among the three predicting variables, perceived quality and social norms had significant and positive relationship with the consumer purchase intentions while perceived risks did not have any significant relationship with it. A comparative analysis of Muslim and non-Muslim consumers revealed significant difference of the purchase intentions for GMF between the two groups. Implications and future research suggestions are also discussed.
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GM Foods and the Misperception of Risk Perception
George Gaskell, Nick Allum, Wolfgang Wagner et al. · Risk Analysis · 2004 · 427 citations