Wafa Khurram

Role of Social Media Marketing Activities in Creating University Brand Image and Reputation: The Mediating Role of Customer Value Co-creation Behavior

Muhammad Fiaz, Amir Ikram, Arooj Basma et al. · 2019 · 16 citations

Business, Higher Education, Marketing +11

Impact of Social Capital and Firms' Innovative Capability on Sustainable Growth of Women Owned Technoprises (SMEs): A Study in Malaysia

Kamariah Ismail, Syed Khurram Ali Jafri, Wafa Khurram et al. · World Applied Sciences Journal · 2014 · 14 citations · Full text

Management, Entrepreneurship, Sustainability Management +15

Evaluating consumer purchase intentions for genetically modified food in Malaysia: A comparative study of muslim and non-muslim consumers

Kamariah Ismail, Sarasvathi Vivishna, Wafa Khurram et al. · Research Journal of Applied Sciences Engineering and Technology · 2012 · 13 citations

Agriculture, Biotechnology, Food Science +17

Genetically modified food and consumer purchase intentions: a study in Johor Bahru

Kamariah Ismail, Khairiah Soehod, Sarasvathi Vivishna et al. · 2012 · 10 citations

Agriculture, Biotechnology, Food Science +16

Perceptions for Transformational leadership, Followers' Psychological Capital and Intent to Leave in Pakistan: an insight from Medical and Engineering Sector

Kamariah Ismail, Wafa Khurram, Tajammal Hussain et al. · 2011 · 10 citations

Management, Leadership, Psychology +9