Food Quality and Preference · 2007 · 869 citations · 50 references
BusinessFood ScienceMarketingConsumer BehaviorPersonality PsychologyConsumer Food ChoiceCross-cultural Consumer BehaviorEating BehaviorsFood ChoicesFood ConsumptionPersonality TraitsConsumer Attitudes Toward FoodConsumer Food BehaviorConsumer Food Decision-makingConsumer Food Purchasing BehaviorConsumer PersonalityFood Consumption BehaviorModerating EffectsOrganic Food Consumption
50
The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations
Dipankar Chakravarti, Alice H. Eagly, Shelly Chaiken · Journal of Marketing Research · 1997 · 7.2K citations