Decision Support Systems · 2011 · 387 citations · 52 references
BusinessMarketingPsychologyConsumer BehaviorInterpersonal CommunicationSocial CognitionAsymmetric InformationConsumer InvolvementOnline Consumer BehaviorDecision-making Under EmotionInformation Sharing IntentionsOnline Consumer DisclosureOnline Customer ExperienceOnline Perceived RiskPersonal Information Disclosure
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The partial least squares approach for structural equation modeling.
Wynne W. Chin · 1998 · 11.7K citations