Total Quality Management · 2000 · 89 citations · 12 references
BusinessMarketingMarketing ManagementCustomer Relationship ManagementRelationship MarketingTotal Quality ManagementConsumer SatisfactionCustomer LoyaltyCustomer SatisfactionMaximum Entropy EstimationMaximum Entropy ModelingMaximum Entropy Principle
(2000). Evaluating functional relationship between image, customer satisfaction and customer loyalty using general maximum entropy. Total Quality Management: Vol. 11, No. 4-6, pp. 826-829.
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