Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence - Concepedia

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Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence

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References

1997

Year

M. Joseph Sirgy, Dhruv Grewal, Tamara F. Mangleburg, Jihye Park, Kaye Chon, C. B. Claiborne, J. S. Johar, Henk Berkman

Journal of the Academy of Marketing Science

Social IdentityCognitive ScienceSelf-image CongruenceSelf-monitoringSelf-awarenessSocial PsychologySelf-assessmentSelf-conceptSocial SciencesApplied Social PsychologyPsychometricsSelf-report StudyExperimental PsychologySocial CognitionPsychologyPredictive Validity

References

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