Macro and Micro Goal Setting: In Search of Coherence

Abstract

In this article we discuss macro and micro goal setting approaches, focusing on the relations between goals at different organisational levels. Translating strategic goals in a top‐down manner throughout the organisation is a rather complex process. In organisations, at least one intermediate level between macro (i.e. strategic) and micro (i.e. operational) goals can be distinguished: the level of meso (i.e. tactical) goal setting. The process of a strategic dialogue is introduced to arrive at organisational goal coherence, which is defined as consensus on goal priorities within single constituencies and between multiple constituencies at different organisational levels. This process is illustrated in a case study, in which the CATPCA method has been applied to empirically operationalise degrees of consensus. Effects of the strategic dialogue on organisational goal coherence are demonstrated.