Concepedia
Journal of Consumer Policy · 2010 · 352 citations · 27 references
Food MarketingConsumer ResearchSustainable RetailingFood LabelsCarbon LabellingPublic HealthMarketingFood PolicyHealth Sciences
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Targeting consumers who are willing to pay more for environmentally friendly products
Michel Laroche, Jasmin Bergeron, Guido Barbaro‐Forleo · Journal of Consumer Marketing · 2001 · 2.9K citations
Conscious Marketplace, Sustainable Consumption, Green Marketing +20
Sustainable consumption: green consumer behaviour when purchasing products
William Young, Kumju Hwang, Seonaidh McDonald et al. · Sustainable Development · 2009 · 1.5K citations · Full text
Sustainable Consumption, Green Marketing, Consumer Uncertainty +19
Beyond ecolabels: what green marketing can learn from conventional marketing
Emma Rex, Henrikke Baumann · Journal of Cleaner Production · 2006 · 606 citations · Full text
Green Marketing, Digital Marketing, Sustainable Marketing +9
Local food, food miles and carbon emissions: A comparison of farm shop and mass distribution approaches
David Coley, Mark Howard, Michael Winter · Food Policy · 2008 · 460 citations
Local Food Systems, Farm Shop, Regional Food Systems +12
Consumer responses to ecolabels
John Thøgersen, Pernille Haugaard, Anja Olesen · European Journal of Marketing · 2010 · 445 citations
Consumer Uncertainty, Innovation Adoption, Green Marketing +18