Incongruity between expression and experience: The role of imagery in supporting the positioning of a tourism destination brand

Marketing the competitive destination of the future

Dimitrios Buhalis · Tourism Management · 2000 · 3.4K citations

Management, Marketing, Marketing Management +12

Culture, identity and tourism representation: marketing Cymru or Wales?

Annette Pritchard, Nigel Morgan · Tourism Management · 2001 · 349 citations

Management, Marketing, Tourism Management +13

Tourism and marketing — a symbiotic relationship?

Chris Ryan · Tourism Management · 1991 · 97 citations

Management, Marketing, Tourism Management +12

Tourism brands: An exploratory study of the brands box model

Jackie Clarke · Journal Of Vacation Marketing · 2000 · 79 citations

Management, Marketing, Marketing Management +17

Branding a state from features to positioning: Making it simple?

Norma P. Nickerson, R. Neil Moisey · Journal Of Vacation Marketing · 1999 · 56 citations

Management, Marketing, Tourism Management +17