Concepedia

Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation

Kyriakos Kyriakopoulos, Christine Moorman

International Journal of Research in Marketing · 2004 · 391 citations · 117 references

Concepts

BusinessMarketingMarketing ManagementBusiness StrategyMarketing StrategyStrategic MarketingExploration-exploitation TradeoffPositioning StrategyStrategic Market AnalysisStrategic PositioningExploitation Trade-offExplorationExploration - Exploitation Trade-offExploration Strategy DesignExploration-exploitation Trade-offMarket Orientation FitStrategic Orientation

References

117

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Firm Resources and Sustained Competitive Advantage

Jay B. Barney · Journal of Management · 1991 · 45.6K citations

Management, Strategic Management, Strategy +16

Absorptive Capacity: A New Perspective on Learning and Innovation

Wesley M. Cohen, Daniel A. Levinthal · Administrative Science Quarterly · 1990 · 34.5K citations

Management, Knowledge Management, Strategy +17

Dynamic capabilities and strategic management

David J. Teece, Gary P. Pisano, Amy Shuen · Strategic Management Journal · 1997 · 31.5K citations

Management, Strategic Management, Strategy +14

A resource‐based view of the firm

Birger Wernerfelt · Strategic Management Journal · 1984 · 24.8K citations · Full text

Management, Strategic Management, Strategy +17