Eco-innovation and new product development: understanding the influences on market performance

A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations

Business, Marketing, Marketing Management +2

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Choice Reviews Online · 1999 · 9.1K citations

Management, Corporate Governance, Sustainability Management +17

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Business, Marketing, Marketing Management +5

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Edward R. Tufte, Jacob Cohen, Patricia Cohen · Journal of the American Statistical Association · 1979 · 5.2K citations

Social Sciences, Behavioral Sciences, Psychology +13

Multivariate Data Analysis with Readings.

I. T. Jolliffe, Joseph F. Hair, Rolph E. Anderson et al. · Journal of the Royal Statistical Society Series A (Statistics in Society) · 1988 · 5.1K citations

Natural Sciences, Data Science, Categorical Data Analysis +5