An integration of BSC and AHP for sustainable growth of manufacturing industries

Abstract

Manufacturing industries are intense pressure to determine way to increase profit and sustain in the rapidly changing competitive market. Penetration of global market has forced industries to deliver what customers wants, and even further, what will delight them. Industries realise that delivering cost effective and high-quality products to customers in a timely manner is crucial for their today’s survival. Hence, industries seek a process that helps to organise, simplify, and expedite decision making process more accurate. Balanced scorecard is a strategic management tool to decide the criterion of critical success factors for industries growth. Analytic hierarchical process helps for evaluating various criteria to determine the best among the factors. This study is aimed to integrate BSC and AHP for a sustainable growth of manufacturing industries.