Concepedia

Video news releases: Effects on viewer recall and attitudes

Anne Owen, James A. Karrh

Public Relations Review · 1996 · 18 citations · 2 references

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Concepts

Social SciencesCommunicationSocial PsychologyAudience StudiesMass CommunicationMedia StudiesAudience ReceptionMedia AudiencesMedia EffectsNew MediaNews AudiencesNews MediaAudience Reception Of JournalismMedia AttentionNews AttentionViewer AttentionViewer Reception

References

2

Advertising Principles and Practice

H. H. Maynard, Thomas Edward Maytham · Journal of Marketing · 1948 · 327 citations

Business, Marketing, Marketing Management +10

Source Credibility: on the Independent Effects of Trust and Expertise

Joshua L. Wiener, John C. Mowen · ACR North American Advances · 1986 · 178 citations

Social Sciences, Marketing, Social Psychology +15