Corporate Reputation Review · 2014 · 14 citations · 34 references
BusinessMarketingPsychologyConsumer BehaviorConsumer InvolvementConsumer TheoryCustomer EngagementCustomer LoyaltyMotivationStructural Equation ModelingConsumer Behavior AnalysisConsumer Perception AnalysisMotivational ModelingMotivational VariablesUses And Gratifications Model
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