Journal of the Academy of Marketing Science · 1982 · 29 citations · 14 references
BusinessMarketingMarketing ManagementConsumer BehaviorConsumer NeedsConsumer SatisfactionConsumer TheoryCustomer SatisfactionCustomer Satisfaction ManagementCustomer Satisfaction VariablesProduct Satisfaction
14
1994 · 9.4K citations
Stewart W. Bither, John A. Howard, Jagdish N. Sheth · Journal of Marketing · 1971 · 2.8K citations
Robert J. Keith · Journal of Marketing · 1960 · 546 citations