Business Horizons · 1981 · 21 citations · 2 references
ManagementMarketingMarketing ManagementRelationship MarketingConsultative SellingPersonal SellingRelationship SellingConsultative Sales SkillsConsultative Selling EthicsConsultative Selling Training
2
Marketing Professional Services
Philip Kotler, Richard A. Connor · Journal of Marketing · 1977 · 94 citations
Sales Program Management: Formulation and Implementation
David W. Cravens, Benson P. Shapiro · Journal of Marketing · 1977 · 20 citations
Management, Accounting, Marketing +14