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The Impact of a New Retail Brand In-Store Boutique and its Perceived Fit with the Parent Retail Brand on Store Performance and Customer Spending

Customer SatisfactionBrand EquityStore PerformanceManagementBusinessBrand StrategyBrand DevelopmentConsumer ResearchConsumer BehaviorPerceived FitParent Retail BrandBrand AwarenessMarketingBuying BehaviorCustomer LoyaltyBrand Management