An exploratory study into the implementation of internal marketing in small insurance brokers in the United Kingdom

How Many Interviews Are Enough?

Greg Guest, Arwen Bunce, Laura Johnson · Field Methods · 2005 · 19.4K citations

Social Sciences, Gender Studies, Statistics +16

Understanding the small business sector

Long Range Planning · 1995 · 4.3K citations · Full text

Business, Business Administration, Entrepreneurship +6

The Significance of Saturation

Janice M. Morse · Qualitative Health Research · 1995 · 2.6K citations

Agriculture, Chemistry, Physical Chemistry +4

Competitive Advantage Through People

Jeffrey Pfeffer · California Management Review · 1994 · 2.5K citations

Business, Strategic Management, Strategy +11

Marketing Services: Competing Through Quality

Boris W. Becker, Leonard L. Berry, A. Parasuraman · Journal of Marketing · 1992 · 2.2K citations

Management, Marketing, Marketing Management +17