Self-image congruence in consumer behavior

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60K citations

Customer Satisfaction, Quality Of Life, Measurement Theory +18

Measuring Service Quality: A Reexamination and Extension

J. Joseph Cronin, Steven A. Taylor · Journal of Marketing · 1992 · 8.8K citations

Total Quality Management, Customer Satisfaction, Service Quality Construct +14

Possessions and the Extended Self

Russell W. Belk · Journal of Consumer Research · 1988 · 8.5K citations

Consumer Study, Consumer Research, Autonomy +20

Possible selves.

Hazel Rose Markus, Paula S. Nurius · American Psychologist · 1986 · 4.9K citations

Measuring Service Quality: A Reexamination and Extension

J. Joseph Cronin, Steven A. Taylor · Journal of Marketing · 1992 · 4.9K citations

Customer Satisfaction, Service Quality, Service Research +5