Effect of the region of origin on the perceived quality of olive oil: An experimental approach using a control group

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.9K citations

Natural Sciences, Data Science, Categorical Data Analysis +13

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml · Journal of Marketing · 1988 · 12.7K citations · Full text

Business, Marketing, Marketing Management +17

Measuring Brand Equity Across Products and Markets

David A. Aaker · California Management Review · 1996 · 3.5K citations

Business, Marketing, Marketing Management +13

Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice

Larry Lockshin, Wade Jarvis, François d’Hauteville et al. · Food Quality and Preference · 2005 · 516 citations

Social Sciences, Economics, Marketing +16

The Problem of Statistical Power in MIS Research

Jack J. Baroudi, Wanda J. Orlikowski · MIS Quarterly · 1989 · 302 citations

Public Health, Biostatistics, Data Analytics +13