Journal of Consumer Research · 1977 · 84 citations · 9 references
Social SciencesEconomicsBehavioral EconomicsExperimental PsychologyHealth EconomicsConsumer NeedsConsumer WantsSocial PreferencesUtility Elicitation MethodsConsumer ResearchSupply-induced Demand
Despite the serious shortage of human body parts for transplantation purposes, little research has been done to provide guidance for action. Based on sample data, this pilot study examines the demographic and attitudinal characteristics of potential donors. The results have direct relevance for programs to increase the supply of body parts.
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Tests of Equality Between Sets of Coefficients in Two Linear Regressions
Gregory C. Chow · Econometrica · 1960 · 6.5K citations
Camille B. Wortman, Robert Rosenthal, Ralph L. Rosnow · The American Journal of Psychology · 1976 · 432 citations
Product Management: Strategy and Organization
Roger A. Kerin, Edgar A. Pessemier · Journal of Marketing · 1978 · 107 citations