Albert C. Bemmaor

Predicting Behavior from Intention-to-Buy Measures: The Parametric Case

Albert C. Bemmaor · Journal of Marketing Research · 1995 · 151 citations

Marketing Analytics, Consumer Uncertainty, Behavioral Decision Making +18

Measuring the Short-Term Effect of In-Store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment

Albert C. Bemmaor, Dominique Mouchoux · Journal of Marketing Research · 1991 · 149 citations

Consumer Uncertainty, Consumer Research, Price Deal Cross-elasticities +19

The Impact of Heterogeneity and Ill-Conditioning on Diffusion Model Parameter Estimates

Albert C. Bemmaor, Janghyuk Lee · Marketing Science · 2002 · 104 citations

Engineering, Consumer Research, Technology Adoption +20

Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases

David C. Schmittlein, Albert C. Bemmaor, Donald G. Morrison · Marketing Science · 1985 · 93 citations

Consumer Uncertainty, Consumer Study, Consumer Research +22

Statistical Analysis of Choice Experiments and Surveys

Daniel McFadden, Albert C. Bemmaor, G. Francis et al. · Marketing Letters · 2005 · 93 citations

Choice Model, Engineering, Choice Theory +4