Concepedia

Dominique Mouchoux

DM

Statistics

Publications

2

Citations

233

H-Index

2

Active since

1991

Affiliations

CY Cergy Paris Université(Current)

Dominique Mouchoux is an author at CY Cergy Paris Université specializing in consumer decision making, brand awareness, and business.

Top concepts

Publications per year

1991–1991

2

Publications

2

Measuring the Short-Term Effect of In-Store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment

Albert C. Bemmaor, Dominique Mouchoux · Journal of Marketing Research · 1991 · 149 citations

, , +19

Measuring the Short-Term Effect of In-Store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment

Albert C. Bemmaor, Dominique Mouchoux · Journal of Marketing Research · 1991 · 84 citations

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