How to get “kissably close”: Examining how advertisers appeal to consumers’ sexual needs and desires

Feminist media studies

Choice Reviews Online · 1994 · 1K citations

The Effects of Sexual and Non-Sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness

Jessica J. H. Severn, George E. Belch, Michael A. Belch · Journal of Advertising · 1990 · 252 citations

Social Sciences, Communication, Psychology +15

Sex in advertising: perspectives on the erotic appeal

Choice Reviews Online · 2003 · 166 citations

Business, Communication, Marketing +15

Female nudity in print advertising: An analysis of gender differences in arousal and Ad response

Michael S. LaTour · Psychology and Marketing · 1990 · 159 citations

Social Sciences, Marketing, Psychology +12

Cheesecake and Beefcake: No Matter How You Slice it, Sexual Explicitness in Advertising Continues to Increase

Tom Reichert, Jacqueline Lambiase, Susan E. Morgan et al. · Journalism & Mass Communication Quarterly · 1999 · 152 citations

Social Sciences, Communication, Marketing +16