Adaptive Choice-Based Conjoint Analysis

Constructive Consumer Choice Processes

James R. Bettman, Mary Frances Luce, John W. Payne · Journal of Consumer Research · 1998 · 2.7K citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +19

Simultaneous conjoint measurement: A new type of fundamental measurement

R. Duncan Luce, John W. Tukey · Journal of Mathematical Psychology · 1964 · 2K citations

Measurement Theory, Engineering, Measurement +10

Conducting Discrete Choice Experiments to Inform Healthcare Decision Making

Emily Lancsar, Jordan J. Louviere · PharmacoEconomics · 2008 · 1.6K citations

Discrete Choice Experiments, Choice Model, Behavioral Decision Making +6

Heuristics made easy: An effort-reduction framework.

Anuj Shah, Daniel M. Oppenheimer · Psychological Bulletin · 2008 · 1K citations

Engineering, Project Management, Effort-reduction Principles +17

The Importance of Utility Balance in Efficient Choice Designs

Joel Huber, Klaus Zwerina · Journal of Marketing Research · 1996 · 999 citations

Behavioral Decision Making, Revealed Preference, Optimal System Design +19