Journal of Retailing · 1999 · 61 citations · 32 references
BusinessMarketingMarketing ManagementMarketing StrategyRetail MarketingStrategic MarketingMarketing PlanningPromotional PlanningRetail Sales StrategyRetail Service MarketingStore Performance AnalysisStore PlanningMarketing For Small FirmsRetail Operations StrategyRetail Organizational DevelopmentRetail Performance DevelopmentRetail Store Manager DevelopmentStore Performance MeasurementStore Performance MetricsStore Performance Reporting
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