European Journal of Operational Research · 2007 · 19 citations · 21 references
BusinessBusiness EconomicsEconomicsMicroeconomicsPricing StrategyPricing TheoryDiscount PricingPrice OptimizationPricing DecisionsOptimal PoliciesOptimal Pricing PoliciesWholesale Price AnalysisWholesale PricesWholesale Pricing
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Motivation theory and industrial and organizational psychology.
Ruth Kanfer · 1990 · 1.3K citations
The Determinants of Salesperson Performance: A Meta-Analysis
Gilbert A. Churchill, Neil M. Ford, Steven W. Hartley et al. · Journal of Marketing Research · 1985 · 1.2K citations
Optimal Advertising Policy under Dynamic Conditions
Marc Nerlove, Kenneth J. Arrow · Economica · 1962 · 1K citations