Valuation and management of money-back guarantee options

Investment Under Uncertainty.

Eduardo S. Schwartz, Avinash Dixit, Robert S. Pindyck · The Journal of Finance · 1994 · 9.9K citations

Investment Strategy, Economics, High Uncertainty +13

Consumer Rankings of Risk Reduction Methods

Ted Roselius · Journal of Marketing · 1971 · 1.1K citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +22

The theory of industrial organization

Louis Phlips · International Journal of Industrial Organization · 1990 · 1K citations

Organizational Structure, Management, Business +4

A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?

William Boulding, Amna Kirmani · Journal of Consumer Research · 1993 · 979 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +19

Consumer and Industrial Buying Behavior

Donald E. Vinson, Arch G. Woodside, Jagdish N. Sheth et al. · Journal of Marketing · 1978 · 621 citations

Consumer Decision Making, Consumer Issue, Management +7