Concepedia

Bruce McWilliams

BM

8

Publications

728

Citations

8

H-Index

1996

Active since

Affiliations

University of California, Berkeley(Current)

Hebrew University of Jerusalem

A.P. Giannini Foundation

Instituto Tecnológico Autónomo de México

Bruce McWilliams is an author at University of California, Berkeley specializing in business, marketing, and economics.

Top concepts

BusinessEconomicsMarketingConsumer ResearchFinanceManagementMarket DesignQuantitative ManagementInsuranceAsset Pricing

Publications per year

1996–2014

8

Publications

8

Money-Back Guarantees: Helping the Low-Quality Retailer

Bruce McWilliams · Management Science · 2012 · 186 citations

Marketing, Management, Business +13

Learning and Forgetting: Modeling Optimal Product Sampling Over Time

Amir Heiman, Bruce McWilliams, Zhihua Shen et al. · Management Science · 2001 · 144 citations

Engineering, Machine Learning, Consumer Research +21

Demonstrations and money-back guarantees: market mechanisms to reduce uncertainty

Amir Heiman, Bruce McWilliams, David Zilberman · Journal of Business Research · 2001 · 140 citations

Economics, Market Failure, Market Manipulation +6

Valuation and management of money-back guarantee options

Amir Heiman, Bruce McWilliams, Jinhua Zhao et al. · Journal of Retailing · 2002 · 89 citations

Option Pricing, Asset Pricing, Money-back Guarantee Options +6

Time Of Technology Adoption And Learning By Using

Bruce McWilliams, David Zilbermanfr · Economics of Innovation and New Technology · 1996 · 68 citations

Education, Technology Adoption, Business Analytics +19

Rows per page

1–5 of 8