Escalation of Commitment to an Ineffective Course of Action: The Effect of Feedback Having Negative Implications for Self-Identity

Abstract

Joel Brockner, Robert Houser, Gregg Birnbaum, Kathy Lloyd, Janet Deitcher, Sinaia Nathanson, Jeffrey Z. Rubin, Escalation of Commitment to an Ineffective Course of Action: The Effect of Feedback Having Negative Implications for Self-Identity, Administrative Science Quarterly, Vol. 31, No. 1 (Mar., 1986), pp. 109-126