Knee-deep in the big muddy: a study of escalating commitment to a chosen course of action

The Presentation of Self in Everyday Life.

Kaspar D. Naegele, Erving Goffman · American Sociological Review · 1956 · 26.2K citations

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Edgar H. Schein, Everett C. Hughes, Melville Dalton et al. · Academy of Management Review · 1989 · 7.2K citations

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Motivation reconsidered: The concept of competence.

Robert W. White · Psychological Review · 1959 · 5.5K citations

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Effects of externally mediated rewards on intrinsic motivation.

Edward L. Deci · Journal of Personality and Social Psychology · 1971 · 4.1K citations · Full text

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Harold H. Kelley · 1967 · 3.5K citations

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