Industrial Marketing Management · 2015 · 80 citations · 59 references
ManagementStrategic ManagementSupply Chain ManagementBusiness StrategyRelationship MarketingSupplier Relationship ManagementSupplier CollaborationSupplier IntegrationSupplier Relationship StrategySupplier SelectionBuyer Relationship QualityBuyer-supplier DependenceMultiple-case Study DesignSupplier Relationship Strength
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Building Theories from Case Study Research
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Developing Buyer-Seller Relationships
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