Managing R&D-marketing integration in the new product development process

A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations

Business, Marketing, Marketing Management +2

An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

David W. Gerbing, James C. Anderson · Journal of Marketing Research · 1988 · 5.9K citations

Education, Educational Assessment, Educational Measurement +12

An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

David W. Gerbing, James C. Anderson · Journal of Marketing Research · 1988 · 2.3K citations

Education, Educational Assessment, Educational Measurement +12

Relationship of Centralization to Other Structural Properties

Jerald Hage, Michaël Aiken · Administrative Science Quarterly · 1967 · 797 citations

Management, Organization Studies, Organizational Behavior +16

A Model for Studying R&D–Marketing Interface in the Product Innovation Process

Ashok K. Gupta, S. P. Raj, David Wilemon · Journal of Marketing · 1986 · 738 citations

Management, Innovation Management, Marketing +17