Concepedia
Statistics
Publications
11
Citations
597
H-Index
Active since
1996
Affiliations
Miami University(Current)
Wright State University
University of Tennessee at Knoxville
University of Dayton
Sabrina Neeley is an author at Miami University specializing in marketing, consumer behavior, and marketing management.
Publications per year
1996–2023
Managing R&D-marketing integration in the new product development process
X. Michael Song, Sabrina Neeley, Yuzhen Lisa Zhao · Industrial Marketing Management · 1996 · 156 citations
Management, Marketing, Marketing Management +10
USING ANIMATED SPOKES-CHARACTERS IN ADVERTISING TO YOUNG CHILDREN: Does Increasing Attention to Advertising Necessarily Lead to Product Preference?
Sabrina Neeley, David W. Schumann · Journal of Advertising · 2004 · 147 citations
Business, Communication, Marketing +14
The state of leadership education in US medical schools: results of a national survey
Sabrina Neeley, Brian Clyne, Daniel Resnick-Ault · Medical Education Online · 2017 · 55 citations · Full text
Management, Leadership, Medical Education +12
When Research Participants DonT Tell It Like It Is: Pinpointing the Effects of Social Desirability Bias Using Self Vs. Indirect-Questioning
Sabrina Neeley, Maria L. Cronley · ACR North American Advances · 2004 · 49 citations
Social Sciences, Psychology, Social Psychology +11
Managing interdependency: a taxonomy for business‐to‐business relationships
Pratibha A. Dabholkar, Sabrina Neeley · Journal of Business and Industrial Marketing · 1998 · 45 citations
Business, Strategic Management, Strategy +17
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