Sabrina Neeley

Managing R&D-marketing integration in the new product development process

X. Michael Song, Sabrina Neeley, Yuzhen Lisa Zhao · Industrial Marketing Management · 1996 · 154 citations

Consumer-driven Product Development, Digital Marketing, Market Development +8

USING ANIMATED SPOKES-CHARACTERS IN ADVERTISING TO YOUNG CHILDREN: Does Increasing Attention to Advertising Necessarily Lead to Product Preference?

Sabrina Neeley, David W. Schumann · Journal of Advertising · 2004 · 146 citations

Character Action, Targeted Advertising, Consumer Research +20

The state of leadership education in US medical schools: results of a national survey

Sabrina Neeley, Brian Clyne, Daniel Resnick-Ault · Medical Education Online · 2017 · 54 citations · Full text

When Research Participants DonT Tell It Like It Is: Pinpointing the Effects of Social Desirability Bias Using Self Vs. Indirect-Questioning

Sabrina Neeley, Maria L. Cronley · ACR North American Advances · 2004 · 49 citations

Social Identity, Social Bias, Self-monitoring +12

Managing interdependency: a taxonomy for business‐to‐business relationships

Pratibha A. Dabholkar, Sabrina Neeley · Journal of Business and Industrial Marketing · 1998 · 45 citations

Circumstances Change, Organizational Systems, Organizational Communication +15