Concepedia

Website attributes that increase consumer purchase intention: A conjoint analysis

Ying‐Hueih Chen, I‐Chieh Hsu, Chia‐Chen Lin

Journal of Business Research · 2009 · 371 citations · 31 references

Concepts

BusinessMarketingMarketing ManagementConsumer BehaviorDigital MarketingE-commerce SystemsConsumer InvolvementConsumer SatisfactionCustomer EngagementCustomer LoyaltyCustomer SatisfactionOnline Consumer BehaviorConjoint AnalysisOnline Purchase IntentionPurchase Intention AnalysisPurchase Intention MeasurementPurchase Intention Modeling

References

31

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Business, Information Technology, Management Information Systems +13

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Business, Marketing, Marketing Management +14

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Business, Marketing, Marketing Management +14