Household Decision Behavior: The Impact of Husbands' and Wives' Sex Role Orientation

Abstract

Journal Article Household Decision Behavior: The Impact of Husbands' and Wives' Sex Role Orientation Get access William J. Qualls William J. Qualls Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 2, September 1987, Pages 264–279, https://doi.org/10.1086/209111 Published: 01 September 1987 Article history Received: 01 March 1986 Revision received: 01 February 1987 Published: 01 September 1987