International Journal of Educational Research · 2001 · 18 citations · 33 references
Social SciencesCommunicationSocial PsychologyDiscourse AnalysisPersuasionRhetoricPublic DiscourseRhetorical AnalysisRhetorical AppealsRhetorical TheoryPersuasive Discourse AnalysisPersuasive LanguagePersuasive Text Structure
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John T. Cacioppo, Richard E. Petty · Journal of Personality and Social Psychology · 1982 · 5.1K citations