Consumer Segmentation via Latent Class Analysis

Abstract

Journal Article Consumer Segmentation Via Latent Class Analysis Get access Paul E. Green, Paul E. Green Search for other works by this author on: Oxford Academic PubMed Google Scholar Frank J. Carmone, Frank J. Carmone Search for other works by this author on: Oxford Academic PubMed Google Scholar David P. Wachspress David P. Wachspress Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 3, December 1976, Pages 170–174, https://doi.org/10.1086/208664 Published: 01 December 1976