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An alternative to external preference mapping based on consumer perceptive mapping

Behavioral Decision MakingConsumer ResearchRevealed PreferenceSocial SciencesChoice ModelPreference LearningManagementConsumer BehaviorDecision TheoryExternal Preference MappingPreference ModelingCognitive ScienceConsumer Perceptive MappingUser ExperienceMarketingBehavioral EconomicsInteractive MarketingPreference ElicitationDecision Science