Core value statements: The corporate compass

Just-In-Time Exchange Relationships in Industrial Markets

Gary L. Frazier, Robert E. Spekman, Charles R. O’Neal · Journal of Marketing · 1988 · 598 citations

Trade, Client-supplier Relationships, Key Factors +19

Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application

Donald P. Robin, R. Eric Reidenbach · Journal of Marketing · 1987 · 543 citations

Socially Responsible Product, Sales Ethics, Management +13

Just-In-Time Exchange Relationships in Industrial Markets

Gary L. Frazier, Robert E. Spekman, Charles R. O’Neal · Journal of Marketing · 1988 · 299 citations

Trade, Client-supplier Relationships, Key Factors +19

Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application

Donald P. Robin, R. Eric Reidenbach · Journal of Marketing · 1987 · 220 citations

Socially Responsible Product, Sales Ethics, Management +13

Linking corporate culture to strategic planning

Rohit Deshpandé, A. Parasuraman · Business Horizons · 1986 · 78 citations

Organizational Communication, Business Culture, Corporate Strategy +7