Publication | Closed Access
Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application
220
Citations
0
References
1987
Year
Socially Responsible ProductSales EthicsManagementSocial MarketingBusinessMarketing CommunicationBusiness StrategyCorporate Social ResponsibilityMarketing StrategyEthical MarketingMarketing ManagementMarketing TheoryBusiness-to-business MarketMarketingBusiness EthicsSocial Responsibility
The authors review the concepts of social responsibility and business ethics as well as some of the reasons why their adoption by marketing practitioners has been somewhat limited. An approach is developed to integrate these concepts into the strategic marketing planning process.