Journal of Business Research · 2011 · 271 citations · 40 references
Digital MarketingAffective DesignConsumer ResearchCommunicationEmotional ExpressionsConsumer EngagementSocial SciencesCustomer ReviewManagementAffective ComputingConsumer BehaviorEmotional ExpressionContent AnalysisUser PerceptionUser ExperienceConsumer AppealMarketingInteractive MarketingOnline User ReviewsProduct EvaluationsEmotion
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Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 69.4K citations
Statistical Considerations, Social Psychology, Interpersonal Relationships +8