Concepedia

M. Venkatesan

MV

Statistics

Publications

18

Citations

5.2K

H-Index

15

Active since

1966

Affiliations

University of New Hampshire(Current)

Indian Institute of Foreign Trade

M. Venkatesan is an author at University of New Hampshire specializing in management, consumer research, and marketing.

Top concepts

ManagementConsumer ResearchMarketingBusinessConsumer BehaviorBehavioral ScienceBehavioral Decision MakingArtsPsychologyCommunication

Publications per year

1966–2022

18

Publications

18

Protocol Analysis: Verbal Reports as Data

M. Venkatesan, K. Anders Ericsson, Herbert A. Simon · Journal of Marketing Research · 1986 · 4.4K citations

Protocol Analysis, Language Studies, Semantics +4

Risk-Reduction Processes in Repetitive Consumer Behavior

Jagdish N. Sheth, M. Venkatesan · Journal of Marketing Research · 1968 · 235 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +17

Experimental Study of Consumer Behavior Conformity and Independence

M. Venkatesan · Journal of Marketing Research · 1966 · 167 citations

Group Phenomenon, Behavioral Decision Making, Choice Theory +22

Resistance to persuasive communications: An examination of the distraction hypotheses.

Gordon A. Haaland, M. Venkatesan · Journal of Personality and Social Psychology · 1968 · 53 citations

Interpersonal Communication, Communication Study, Distraction Hypotheses +9

The future of work post Covid-19: key perceived HR implications of hybrid workplaces in India

Anju Verma, M. Venkatesan, Mallika Kumar et al. · Journal of Management Development · 2022 · 48 citations

Organizations, Healthy Work Environment, Hybrid Workplaces +21

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