Concepedia

M. Venkatesan

MV

Statistics

Publications

18

Citations

5.2K

H-Index

15

Active since

1966

Affiliations

University of New Hampshire(Current)

Indian Institute of Foreign Trade

M. Venkatesan is an author at University of New Hampshire specializing in marketing, consumer behavior, and social sciences.

Publications per year

1966–2022

18

Publications

18

Protocol Analysis: Verbal Reports as Data

M. Venkatesan, K. Anders Ericsson, Herbert A. Simon · Journal of Marketing Research · 1986 · 4.4K citations

Social Sciences, Linguistics, Psychology +11

Risk-Reduction Processes in Repetitive Consumer Behavior

Jagdish N. Sheth, M. Venkatesan · Journal of Marketing Research · 1968 · 237 citations

Business, Marketing, Marketing Management +6

Experimental Study of Consumer Behavior Conformity and Independence

M. Venkatesan · Journal of Marketing Research · 1966 · 167 citations

Social Sciences, Behavioral Sciences, Psychology +12

The future of work post Covid-19: key perceived HR implications of hybrid workplaces in India

Anju Verma, M. Venkatesan, Mallika Kumar et al. · Journal of Management Development · 2022 · 56 citations

Management, Human Resource Management, Job Design +15

Resistance to persuasive communications: An examination of the distraction hypotheses.

Gordon A. Haaland, M. Venkatesan · Journal of Personality and Social Psychology · 1968 · 53 citations

Social Sciences, Psychology, Social Psychology +14

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