Behavioral issues in price setting in business-to-business marketing: A framework for analysis - Concepedia

Concepedia

Publication | Open Access

Behavioral issues in price setting in business-to-business marketing: A framework for analysis

DOI Full Paper Access

48

Citations

106

References

2015

Year

Gopalkrishnan R. Iyer, Sarah Xiao, Arun Sharma, Michael Nicholson

Industrial Marketing Management

Price FormationBehavioral IssuesMarket AnalysisManagementConsumer ResearchBusiness-to-business MarketingBusinessMarket BehaviorConsumer BehaviorPrice SettingMarketing

References

	Year	Citations

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