Sarah Xiao

Consumer Revenge Using the Internet and Social Media: An Examination of the Role of Service Failure Types and Cognitive Appraisal Processes

Zaid Mohammad Obeidat, Sarah Xiao, Gopalkrishnan R. Iyer et al. · Psychology and Marketing · 2017 · 131 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +27

When online reviews meet virtual reality: Effects on consumer hotel booking

Guojun Zeng, Xinning Cao, Zhibin Lin et al. · Annals of Tourism Research · 2020 · 126 citations · Full text

Marketing, Customer Satisfaction, Online Customer Behavior +15

The Interaction Effects of Online Reviews, Brand, and Price on Consumer Hotel Booking Decision Making

Wen Ji, Zhibin Lin, Xin Liu et al. · Journal of Travel Research · 2020 · 121 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +23

Behavioral issues in price setting in business-to-business marketing: A framework for analysis

Gopalkrishnan R. Iyer, Sarah Xiao, Arun Sharma et al. · Industrial Marketing Management · 2015 · 48 citations · Full text

Price Formation, Behavioral Issues, Market Analysis +8

Mapping impulse buying: a behaviour analysis framework for services marketing and consumer research

Sarah Xiao, Michael Nicholson · Service Industries Journal · 2011 · 41 citations · Full text