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Multivariate Data Analysis.

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Natural Sciences, Data Science, Categorical Data Analysis +13

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Management, Strategic Management, Strategy +14

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Management, Strategic Management, Strategy +11

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Management, Strategic Management, Strategy +11

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Rohit Deshpandé, John U. Farley, Frederick E. Webster · Journal of Marketing · 1993 · 3.9K citations

Management, Marketing, Marketing Management +12