The impact of a market spoiler on consumer preference structures (or, what happens when Wal-Mart comes to town)

Competitive advantage, creating and sustaining superior performance

Kurt Ernst Weil · LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) · 1985 · 10.4K citations · Full text

Management, Strategic Management, Strategy +14

The Effect of a Market Orientation on Business Profitability

John C. Narver, Stanley F. Slater · Journal of Marketing · 1990 · 7.9K citations

Business, Marketing, Marketing Management +6

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Ajay K. Kohli, Bernard J. Jaworski · Journal of Marketing · 1990 · 7.4K citations

Business, Marketing, Marketing Management +5

The Effect of a Market Orientation on Business Profitability

John C. Narver, Stanley F. Slater · Journal of Marketing · 1990 · 4.3K citations

Business, Marketing, Marketing Management +6

Does Competitive Environment Moderate the Market Orientation-Performance Relationship?

Stanley F. Slater, John C. Narver · Journal of Marketing · 1994 · 2.3K citations

Business, Marketing, Marketing Management +11