Understanding the psychological process underlying customer satisfaction and retention in a relational service

The theory of planned behavior

Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 81.2K citations

Behavioral Sciences, Behavior Management, Behavioral Decision Making +6

Generalized expectancies for internal versus external control of reinforcement.

Julian B. Rotter · The Psychological Monographs · 1966 · 21.7K citations

Expectation Formation, Behavioural Psychology, Behavioral Sciences +7

Structural Equations with Latent Variables.

Clifford C. Clogg, Kenneth A. Bollen · Contemporary Sociology A Journal of Reviews · 1991 · 17.6K citations

Measurement Theory, Factor Models, Education +20

Self-efficacy mechanism in human agency.

Albert Bandura · American Psychologist · 1982 · 15K citations

Social Psychology, Educational Psychology, Self-monitoring +16

The Psychology of Attitudes

Dipankar Chakravarti, Alice H. Eagly, Shelly Chaiken · Journal of Marketing Research · 1997 · 7.2K citations

Modern Research, Behavioral Decision Making, Unconscious Bias +15