The nation branding opportunities provided by a sport mega-event: South Africa and the 2010 FIFA World Cup

Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts

Ronald K. Mitchell, Bradley R. Agle, Donna J. Wood · Academy of Management Review · 1997 · 9.5K citations

Management, Organizational Behavior, Strategic Management +11

Destination Branding: creating the Unique Destination Proposition

Geoffrey I. Crouch · Tourism Recreation Research · 2005 · 630 citations

Management, Marketing, Tourism Management +14

The Rise of the Brand State: The Postmodern Politics of Image and Reputation

Peter van Ham · Foreign Affairs · 2001 · 503 citations

Business, Marketing, Marketing Management +12

Branding the nation — the historical context

W Olins · Journal of Brand Management · 2002 · 427 citations

Humanities, History, Cultural History +8

Branding the nation: Towards a better understanding

Ying Fan · Place Branding and Public Diplomacy · 2010 · 403 citations

Social Sciences, Marketing Management, Brand Management +4