E-commerce and B2B Services Enterprises

Abstract

E-Commerce has become an increasingly important source of competitive advantage for B2B companies. It enables them not only to decrease transactional costs and offer wide range of additional services, but also to enhance efficiency in collaboration with their customers and suppliers. Thus, the objective of this paper is to explore how industrial companies use B2B E-Commerce, how it enables their services and what are the main advantages. In the context of continuous increase of the services role in B2B markets and rapid development of information technologies, the paper turns high practical and theoretical importance for business environment. As it represents a review and summarizes a broad theoretical background on the topic, it could be chosen as a basis for further research on different strategies in B2B markets and analysis of the role of E-Commerce. The paper can also support companies in decision making on E-Commerce investments strategy.